What exactly does SWISS MADE mean for watches?
The rules of the Association of the Swiss Watch Industry (FH) have been in effect since 1971 and define exactly when a watch may bear the words SWISS MADE on its dial and case back. These criteria were revised again in 2013 according to new, even stricter Swissness rules, stated as follows:
- The movement must have been made in Switzerland (as before), "Swiss Parts" is not enough, it must be genuinely Swiss Made.
- The technical development with CAD in 2D and 3D, a CAD-based 3D model, the assembly and also quality assurance and all tests must take place in Switzerland (new in this form).
- Over 60% of the value of a watch must have been created in Switzerland (much stricter Swissness rule).
The costs of research, development, and assembling the watch may also be included in the percentage, but costs for raw materials, packaging and transport are not. Given all of this, it is not surprising that SWISS MADE watches enjoy great popularity with collectors and are valued as an investment. It is good to know that ADVOLAT watches are always manufactured in strictly limited editions worldwide.
The Basel-based manufacturer of Swiss watches ADVOLAT Schweiz GmbH has been a member of the Association of the Swiss Watch Industry FH since 2019.